Southwest Airlines will end its nonstop link between Oakland (OAK), California and Eugene (EUG), Oregon on March 4, 2025, closing a route long relied on by California students attending the University of Oregon. The carrier confirmed the last flight will depart on March 4, 2025 as part of a broad network rethink that trims more than two dozen point‑to‑point routes nationwide and shifts focus to connecting traffic. The decision, announced in August, alters a popular, low‑cost pathway to the college town and forces many travelers to consider new, likely connecting, itineraries.
What Southwest is changing and why
Southwest’s move is part of a larger March 2025 schedule update that reduces point‑to‑point flying and reallocates aircraft to hubs and connection opportunities. Reporting from travel outlets and the airline’s public materials shows the company is cutting over two dozen routes in early March, with the Oakland–Eugene service set to disappear after the last departure on March 4, 2025.

VisaVerge.com reports this aligns with a strategy to chase operational efficiency as demand patterns keep shifting in the post‑pandemic market. The airline’s network notes indicate a pivot away from thinner point‑to‑point segments toward itineraries that feed connections through larger stations.
Other West Coast changes the same week include:
– Sacramento–Kansas City and San Jose–Nashville service ending on March 2, 2025
– Withdrawals of several Burbank and Las Vegas routes
These moves reflect Southwest’s intent to redeploy aircraft where connections fill seats more consistently.
The company frames these adjustments as responses to demand and operations, favoring steadier connection flows over seasonal point‑to‑point links.
Impact on students, families, and the University of Oregon community
The Oakland–Eugene nonstop has long been more than a route: it served as a convenient, affordable link for Bay Area families and students. It became a seasonal lifeline during move‑in weekends, holidays, and graduation—offering:
– One affordable ticket with no change of planes
– Schedules that aligned with academic calendars
– Easy travel for parents, alumni events, and recruiting trips
With the cut, those journeys will likely shift to itineraries that include connections, which can mean:
– Longer total travel time
– Increased risk of missed connections during busy periods
– Potentially higher cost or more complicated routing
University staff and student affairs offices that supported travel planning may step in with reminders and tips, but the convenience of a nonstop will be gone after March 4, 2025.
Timeline, refunds, and customer support
The airline’s timeline is explicit:
– Final nonstop: March 4, 2025
After that date, Southwest will no longer offer direct service between OAK and EUG.
Passengers with tickets dated beyond March 4, 2025 will receive notices and can:
1. Seek rebooking on alternate routings
2. Request a refund consistent with Southwest policies
For assistance, customers can:
– Call Southwest Airlines Customer Service at 1‑800‑435‑9792
– Visit the airline’s website at southwest.com
For official government guidance on consumer airline issues, travelers can consult the U.S. Department of Transportation’s Aviation Consumer Protection resources: https://www.transportation.gov/airconsumer.
Practical steps travelers should take before March 4, 2025
Planning early will limit stress. Recommended actions include:
- Confirm your itinerary dates
- If you purchased travel that includes the discontinued segment after March 4, 2025, monitor email notices from Southwest and check your reservation in the app or at southwest.com.
- Evaluate connection options
- Compare one‑stop choices that keep total travel time reasonable and leave padding for campus events.
- Reach out for help if needed
- Call 1‑800‑435‑9792 or use Southwest’s customer service channels for rebooking or refunds tied to the discontinued service.
- Watch for spring peak demand
- Prices and seat availability around move‑in, Family Weekend, and graduation can tighten when a nonstop disappears.
- Keep contact details current
- Ensure the email and phone on your reservation are up to date so schedule change notices reach you quickly.
Southwest says it will contact customers holding tickets past the end date and typically offers rebooking options or refunds based on the airline’s rules.
Broader context and what to expect next
This route’s end is part of a national pattern: carriers are trimming niche nonstop services in favor of routes that support year‑round connection traffic. The consequences include:
– Better aircraft utilization and potentially more stable schedules for some travelers
– Additional travel time, cost, or complexity for those who previously relied on niche nonstops
For Bay Area families with ties to Eugene, the removal of the OAK–EUG nonstop introduces friction: planning whether to accept connections, change dates, or build visits around less crowded travel windows.
For students, the loss can feel personal. A once-simple trip home may now require extra time and planning. The final nonstop is set for March 4, 2025, and families should prepare for connecting options after that date.
Southwest has indicated it will continue monitoring demand and may make further adjustments. For now, the decision is clear: the Oakland (OAK)–Eugene (EUG) nonstop ends on March 4, 2025, and travelers should adjust plans accordingly.
This Article in a Nutshell
Southwest will discontinue the Oakland (OAK)–Eugene (EUG) nonstop on March 4, 2025, reallocating aircraft to hub connections. Students and families should plan for connecting itineraries, rebook or request refunds, and check southwest.com or call 1‑800‑435‑9792.