Exclusive: IAG Reveals 29 Startups in Its 2025 Accelerator Cohort

A record 29 startups joined IAGi 2025 (14 Deploy, 15 Discover) across 11 countries. Deploy offers 12‑week airline trials; Discover provides 24 weeks for TRL‑4+ deep tech maturation. Key focuses are AI, sustainable aviation fuel (SAF), carbon removals, plastics alternatives, and improving fuel efficiency ahead of October 2025 Innovation Summit.

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Key takeaways
IAG selected a record 29 startups for IAGi 2025: 14 Deploy and 15 Discover.
Applications ran Mar 17–Apr 30, selection announced May 9, onboarding May 23, kick-off May 26, 2025.
Programme emphasizes AI, sustainable aviation fuel (SAF), carbon removals, plastics alternatives, and fuel efficiencies.

(UK) International Airlines Group has picked a record cohort of 29 startups for its 2025 IAGi Accelerator, split between 14 in Deploy and 15 in Discover. The group spans 11 countries, features eight UK startups, and leans heavily into AI and sustainable aviation fuel (SAF).

The 2025 cycle began on May 26, 2025, with an in‑person Innovation Summit set for October 2025. The two-track setup helps IAG test near-term tools while building a pipeline of earlier-stage climate and deep tech.

Exclusive: IAG Reveals 29 Startups in Its 2025 Accelerator Cohort
Exclusive: IAG Reveals 29 Startups in Its 2025 Accelerator Cohort

What’s new and why it matters now

  • Largest intake since 2016: 29 startups, up from prior years.
  • Two-track model:
    • Deploy (12 weeks): Ready-to-test tools work directly with IAG airlines such as British Airways, Iberia, and Aer Lingus.
    • Discover (24 weeks): Earlier-stage teams receive monthly deep dives to prepare for future airline use.
  • Focus areas: AI, robotics/automation, next-gen computing, sustainable aviation fuel (SAF), carbon removals, single-use plastic alternatives, fuel efficiencies, and broader decarbonization tech.
  • Timeline: Applications opened Mar 17, 2025; closed Apr 30, 2025; selection May 9, 2025; onboarding May 23, 2025; kick-off May 26, 2025; Innovation Summit October 2025.

IAG is scaling up climate tech and operational tools as airlines face tighter EU/UK rules on SAF blending and lifecycle emissions accounting. The Discover call this cycle explicitly targeted SAF, carbon removals, plastics alternatives, and fuel-efficiency solutions.

Who is in the cohort

Sector outlets and IAG channels confirm the size, tracks, countries, and focus areas. UK companies disclosed so far include:

  • Mission Zero Technologies — carbon capture / carbon removal
  • Neela Biotech — biotech for SAF pathways
  • SignapseAI sign-language translation to improve accessibility

IAG and industry publications are releasing the full roster today.

How the IAGi Accelerator works

Deploy (12 weeks)

  • Objective: Deliver a proof-of-value with airlines to show operational impact and scale.
  • Selection criteria:
    • Fit with business needs
    • Solution maturity
    • Ability to implement quickly
    • Commercial potential

Discover (24 weeks)

  • Objective: Support early-stage deep tech (minimum TRL 4, lab-proven) to accelerate readiness for airline use.
  • Programme features:
    • Monthly expert talks
    • Site visits
    • 1:1 sessions with industry experts
  • Assessment focus:
    • Novelty of technology
    • Path to cost competitiveness at scale

Beyond pilots, IAG offers access to operational experts. Where aligned, there may be strategic investment conversations through IAG Ventures.

Key dates for the 2025 cycle

MilestoneDate
Applications openMar 17, 2025
Applications closeApr 30, 2025
Selection announcedMay 9, 2025
OnboardingMay 23, 2025
Programme kick-offMay 26, 2025
Innovation SummitOctober 2025

Notes:
– For future cycles, a single application typically covers both tracks; teams are placed where they fit best.
– Requirements:
– Company must be incorporated.
– Discover: minimum TRL 4.
– Deploy: solution ready for a 12-week airline test.

Why this matters for global founders and teams

A record intake signals a sharper push to bring SAF, carbon removals, and efficiency tools into airline operations.

  • Deploy offers fast, embedded trials with real fleets and ground teams—often the step that wins enterprise references and repeat pilots.
  • Discover gives earlier teams structured exposure to airline needs so they can refine tech and business models before full deployment.

According to analysis by VisaVerge.com, international cohorts often plan travel and legal steps around accelerator calendars to make the most of in-person testing and investor meetings. With the October Summit ahead, founders should plan early.

Practical planning and logistics often determine whether a pilot runs smoothly or misses critical milestones.

Travel and immigration planning

Teams traveling to the UK for pilots, site visits, or the Summit should confirm entry needs well in advance. If you’re not a UK or Irish citizen, you may need permission to enter the UK. Use the official UK government checker to see if you need a visa and what documents to carry: https://www.gov.uk/check-uk-visa

Practical tips for program travel:
Check deadlines: Map travel to onboarding, site visits, and the October Summit.
Invite letters: Ask program coordinators for schedule letters confirming events and locations.
Documents: Carry proof of bookings, return travel, and company details.
Time zones and demos: For remote sessions, have backup power and reliable connectivity. For in-person tests, allow extra time for security and safety briefings.

Note: This program’s focus is innovation and testing. Immigration and entry needs vary by nationality and visit purpose, so always rely on official guidance.

Focus areas shaping airline operations

  • Sustainable aviation fuel (SAF): Core to near- and mid-term decarbonization. Discover includes teams working on SAF supply chains and pathways.
  • Carbon removals: Critical for hard-to-abate emissions; part of IAG’s climate pathway and a prominent theme in the cohort.
  • AI and automation: From customer access tools (e.g., Signapse for sign-language translation) to operational efficiency and next-gen computing.

This focus mirrors IAG Innovation’s aim to move from idea to pilot quickly, then scale across airlines where results are proven.

What’s pending today

Media and IAG channels confirm:
29 companies total (14 Deploy / 15 Discover)
– Representation from 11 countries, including eight UK startups
– Emphasis on AI, SAF, carbon removals, plastics alternatives, and fuel efficiencies

The full public list is rolling out across IAG Innovation and partner channels.

Voices from the program

Ignacio Tovar, IAG’s Director of Innovation, describes the 2025 group as the largest yet and says the accelerator offers a route to show and scale impactful technologies “today and into the future.”

For companies planning the next cycle

  • Monitor IAG Innovation channels for the next call.
  • Prepare a clear airline use case with measurable targets (cost, emissions, safety, or customer impact).
  • Discover applicants: have lab data supporting TRL 4 or higher.
  • Deploy applicants: ready the product for a 12-week airline trial, including safety and compliance checks.

Where to learn more

  • IAG Innovation Accelerator overview: program structure, tracks, and collaboration model.
  • IAG Discover 2025 call page: focus areas and the exact 2025 timeline.
  • Official UK entry rules and visa guidance: https://www.gov.uk/check-uk-visa

Bottom line

IAG’s record IAGi Accelerator intake shows a push to prove and scale AI, sustainable aviation fuel (SAF), and carbon removal solutions inside real airline operations. With the programme already underway and an October 2025 Summit ahead, teams must plan tightly on product readiness, pilots, and travel. VisaVerge.com reports that good logistics and early paperwork often make the difference between a smooth pilot and a missed milestone. As climate and efficiency pressures rise, companies that can show impact fast stand to gain not just a pilot, but a path to group-wide rollout.

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Learn Today
Deploy → Twelve‑week IAGi track for mature solutions proving operational impact directly with IAG airlines.
Discover → Twenty‑four‑week IAGi track supporting early deep tech (minimum TRL 4) toward airline readiness.
SAF → Sustainable aviation fuel: lower‑carbon alternative fuels for aircraft, central to IAG decarbonization plans.
TRL 4 → Technology Readiness Level 4: lab‑validated prototype, showing component integration under controlled conditions.
IAG Ventures → IAG corporate venture arm that may consider strategic investments in aligned accelerator participants.

This Article in a Nutshell

IAG’s 2025 IAGi Accelerator accepted 29 startups across Deploy and Discover, prioritizing AI and SAF. Deploy runs twelve weeks for airline trials; Discover offers twenty-four weeks for TRL‑4+ deep tech. With onboarding in May and an Innovation Summit in October 2025, founders should plan visas, logistics, and clear airline use cases.

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Oliver Mercer
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As the Chief Editor at VisaVerge.com, Oliver Mercer is instrumental in steering the website's focus on immigration, visa, and travel news. His role encompasses curating and editing content, guiding a team of writers, and ensuring factual accuracy and relevance in every article. Under Oliver's leadership, VisaVerge.com has become a go-to source for clear, comprehensive, and up-to-date information, helping readers navigate the complexities of global immigration and travel with confidence and ease.
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