Key Takeaways
• JAA issued an RFP on June 19, 2025, for a food hall operator in Concourse B opening December 2026.
• Proposals are due by September 9, 2025; seven companies already submitted showing strong competition.
• Food hall will offer diverse cuisines, including chicken and local brands, over 3,814 sq ft space.
On June 19, 2025, the Jacksonville Aviation Authority (JAA) took a major step in expanding Jacksonville International Airport (JAX) by issuing a Request for Proposals (RFP) for a management company to develop and operate a new food hall in the soon-to-open Concourse B. This move comes as JAX experiences record passenger numbers and prepares for a $344 million expansion, aiming to offer travelers a wider range of dining options and a better airport experience. The new food hall is set to open in December 2026, and the JAA is seeking experienced operators ready to invest in the airport’s future.
Proposals for the food hall are due by September 9, 2025, and a mandatory pre-proposal meeting will be held on July 23, 2025, at the JAA Administration Building. As of June 20, seven companies have already shown interest by submitting proposals, highlighting the strong demand for this high-profile opportunity.
What Is the Jacksonville Aviation Authority Planning for Concourse B?
The Jacksonville Aviation Authority, which owns and operates Jacksonville International Airport, is leading the charge to bring new life to Concourse B. The authority’s goal is to create a food hall that not only meets the needs of a growing number of travelers but also reflects the diversity and vibrancy of the Jacksonville area.
Key Details of the Food Hall Project:
- Location: Concourse B, Jacksonville International Airport (JAX)
- Opening Date: December 2026
- Size: 3,814 square feet, divided among four quick-service restaurant concepts
- Cuisine Requirements:
- At least one chicken-focused restaurant (offering fried and grilled chicken, sandwiches, salads)
- Three other concepts representing underserved categories such as Asian cuisine, pizza, healthy options, barbecue, seafood, or “coastal-inspired” food
- Operating Hours: Seven days a week, opening at least one hour before the first flight and closing one hour after the last
- Branding: Respondents may propose a cohesive branding and signage plan for the food hall
The JAA’s requirements are designed to ensure that the food hall offers something for everyone, from classic comfort food to healthier and more adventurous options. This approach aims to fill gaps in the current airport dining scene and provide travelers with a memorable experience.
Why Is the Food Hall Important for Jacksonville International Airport?
Jacksonville International Airport has seen a surge in passenger numbers in recent years, which has put pressure on existing concessions and amenities. The airport’s only post-security food court closed in August 2024 to make way for the new Concourse B, leaving a clear need for expanded dining options.
According to analysis by VisaVerge.com, the decision to build a new food hall is part of a broader strategy to keep up with passenger growth and changing traveler expectations. Airports across the United States 🇺🇸 are investing in better food and retail experiences, and JAX is no exception.
Benefits of the New Food Hall:
- Enhanced Passenger Experience: Travelers will have access to a wider variety of food choices, including healthier and more diverse options.
- Support for Local and Regional Brands: The RFP encourages the inclusion of local favorites, helping to showcase Jacksonville’s unique food culture.
- Business Opportunities: The project opens doors for experienced food service operators to establish a presence in a busy airport environment.
- Economic Impact: The expansion is expected to create jobs and generate revenue for both the airport and the local community.
JAA Chief Executive Officer Mark VanLoh and Board Chair Michelle Bedoya Barnett have both emphasized the importance of innovation and growth in their comments about the project. They see the food hall as a key part of making JAX a top choice for travelers in the region.
Who Can Apply to Manage the Food Hall?
The Jacksonville Aviation Authority has set clear requirements for companies interested in managing the new food hall. These requirements are designed to ensure that only experienced and financially stable operators are considered.
Operator Requirements:
- Experience: At least five years of experience managing concessions in airports, transportation centers, stadiums, malls, or similar venues
- Capital Investment: Minimum of $2 million
- Minimum Annual Guarantee (MAG): $400,000 for the first contract year
These standards are in line with major airport concession projects across the country. They help ensure that the selected company can handle the demands of operating in a busy airport and can deliver high-quality service to travelers.
Current Interest: As of June 20, 2025, seven companies have already submitted proposals, showing strong competition for the contract.
Step-by-Step Guide for Interested Companies
For companies considering this opportunity, the process is straightforward but requires careful attention to detail and strict adherence to deadlines.
1. Review the RFP:
Obtain and study RFP No. 25-21-43101 from the JAA website or the Beacon Bid portal. The RFP outlines all requirements, expectations, and submission guidelines. You can access the official RFP and updates on the JAA Procurement page.
2. Attend the Pre-Proposal Meeting:
Attendance at the pre-proposal meeting on July 23, 2025, at 10:00 AM (local time) at the JAA Administration Building (14201 Pecan Park Road, Jacksonville, FL) is mandatory. This meeting provides a chance to ask questions and clarify any points in the RFP.
3. Prepare the Proposal:
Companies must address all requirements, including:
– The mix of food concepts
– Branding and signage plans
– Operational plans (hours, staffing, service standards)
– Investment and financial guarantees
4. Submit the Proposal:
All proposals must be submitted by September 9, 2025. Late submissions will not be considered.
5. Evaluation:
The JAA will review proposals based on experience, financial strength, quality of concepts, and alignment with the airport’s goals.
6. Selection and Negotiation:
The authority will select a winning proposal and negotiate final contract terms, with the goal of having the management company in place well before the December 2026 opening.
Background: The Story Behind Concourse B
The new Concourse B is not just another airport project—it’s a major investment in Jacksonville’s future. The original Concourse B was demolished in 2009 during the economic downturn, leaving a gap in the airport’s capacity and amenities.
Key Facts:
- Project Cost: $344 million
- Size: 186,733 square feet, with six new gates
- Construction Timeline: Groundbreaking in May 2024; completion expected by December 2026
The closure of the airport’s only post-security food court in August 2024 was a necessary step to make room for the new concourse. This has increased the urgency to provide new dining options for travelers.
Implications for Stakeholders
For Travelers
The new food hall promises a better airport experience for everyone passing through JAX. With more choices and longer hours, travelers can expect less waiting, more variety, and higher-quality food.
For Local Businesses
The RFP encourages the inclusion of local and regional brands, building on the success of existing partnerships with favorites like Angie’s Subs and Burrito Gallery. This approach helps local businesses reach a wider audience and gives travelers a taste of Jacksonville.
For Food Service Operators
The project represents a significant business opportunity but comes with high expectations. Operators must be ready to invest, meet strict operational standards, and deliver a mix of concepts that appeal to a diverse customer base.
For the Jacksonville Community
The expansion is expected to create jobs, boost the local economy, and enhance Jacksonville’s reputation as a welcoming, modern city.
How Does This Compare to Other Airport Food Halls?
The requirements set by the Jacksonville Aviation Authority are similar to those seen in other major airports across the United States 🇺🇸. The focus on diverse cuisine, local brands, and high operational standards reflects a broader trend in airport concessions.
Current Concessionaires at JAX:
– HMSHost: Operates BurgerFi, Southern Grounds, Angie’s Subs, Chili’s Grill & Bar, and Firehouse Subs
– Paradies Lagardère: Operates Vino Volo
These companies have set a high bar for quality and service, and the new food hall will be expected to match or exceed these standards.
What’s Next for the Concourse B Food Hall?
The selection of a management company is expected in late 2025. Once chosen, the company will oversee the buildout of the food hall and select the specific restaurant tenants. The goal is to have everything ready for the December 2026 opening of Concourse B.
Future Developments:
– Additional RFPs may be issued for other concessions as the airport continues to expand.
– The food hall is just one part of a larger effort to improve amenities and services at JAX.
Official Resources and Contact Information
For those interested in learning more or participating in the RFP process, the following resources are available:
- JAA Administration: 14201 Pecan Park Road, Jacksonville, FL 32218
- Official RFP and Updates: JAA Procurement (search for RFP No. 25-21-43101)
- Beacon Bid Portal: beaconbid.com (search Jacksonville Aviation Authority solicitations)
- Public Meeting Notices: flyjacksonville.com public meetings
- Media Inquiries: Contact JAA Marketing and Public Relations via the official website
Practical Guidance for Interested Operators
If you’re considering submitting a proposal, here are some practical steps to follow:
- Start Early: Review the RFP as soon as possible to understand all requirements and deadlines.
- Attend the Pre-Proposal Meeting: This is your chance to ask questions and get clarification.
- Build a Strong Team: Make sure your team has the required experience and financial backing.
- Focus on Diversity: Propose a mix of concepts that will appeal to a broad range of travelers.
- Highlight Local Connections: If possible, include local or regional brands in your proposal.
- Prepare for Extended Hours: Plan for staffing and operations that meet the airport’s demanding schedule.
- Submit on Time: Late proposals will not be considered, so mark your calendar for the September 9, 2025, deadline.
Conclusion: A New Era for Jacksonville International Airport
The Jacksonville Aviation Authority’s search for a management company to run the Concourse B food hall marks a turning point for JAX. With a focus on diversity, quality, and local flavor, the new food hall is set to become a highlight of the airport’s $344 million expansion. For travelers, local businesses, and food service operators, this project offers exciting opportunities and the promise of a better airport experience.
As the RFP process moves forward, all eyes will be on the Jacksonville Aviation Authority, the companies competing for the contract, and the future of Concourse B. The decisions made in the coming months will shape the airport’s dining scene for years to come, making this one of the most important developments in Jacksonville’s recent history.
For the latest updates and official information, visit the Jacksonville Aviation Authority’s procurement page.
Learn Today
Jacksonville Aviation Authority (JAA) → The governing body that owns and operates Jacksonville International Airport and manages development projects.
Request for Proposals (RFP) → A formal invitation for companies to submit bids to operate the new food hall at JAX.
Minimum Annual Guarantee (MAG) → The minimum annual revenue guarantee an operator must commit to in the first contract year.
Concourse B → A new terminal section at JAX featuring gates and a food hall, opening December 2026.
Pre-Proposal Meeting → A mandatory session where interested companies clarify RFP details before submitting proposals.
This Article in a Nutshell
Jacksonville International Airport plans a $344 million expansion with a new Concourse B food hall. The JAA seeks experienced operators by September 2025 to enrich traveler dining with diverse options, opening in December 2026, reflecting local flavors and enhancing airport experience amid record passenger growth.
— By VisaVerge.com
