U.S. holiday shopping kicked into high gear this Thanksgiving week as Black Friday deals drew millions of buyers to phones and websites, but a quieter force is shaping what people actually pay at checkout: tariffs on imports. Retailers say prices on electronics, apparel, toys, and home goods reflect higher trade costs embedded long before the discount banners go up. Immigrant families, students, and cross-border shoppers feel those costs most when budgets are tight and gifts must cross borders on a deadline.
What tariffs are and how they affect prices
- Tariffs are taxes on goods brought into the country. Importers pay them first, but companies usually pass some or all of those costs to customers.
- That means a popular smartphone, sneakers, or gaming console advertised with a deep cut for Black Friday may already include extra expense tied to the product’s origin.
- Over recent years, categories sourced from China, India, and Southeast Asia have faced higher rates because of trade policies and shifting supply chains.
- Many brands split production across multiple countries to manage risk, but those wholesale shifts take time and don’t always lower shelf prices.

Cross-border shopping and the $800 de minimis rule
- U.S. purchases shipped from overseas that stay under the $800 de minimis threshold are generally duty-free. This is why some sellers split large orders into smaller boxes.
- Once an order exceeds $800, customs duties can apply based on the item and its country of manufacture.
- Inspections by U.S. Customs and Border Protection can slow delivery during peak season.
The agency warns that unexpected emails from carriers about a “customs fee” are often legitimate charges tied to tariffs or import processing. Buyers should confirm directly with the shipping company to avoid scams.
- Official guidance from U.S. Customs and Border Protection explains how low-value imports are handled and why holidays often bring extra screenings: https://www.cbp.gov/trade/basic-import-export/e-commerce
How destination-country charges can surprise recipients
- Immigrants and international students who ship gifts abroad often encounter taxes and handling fees at the destination:
- Canada: GST and processing fees typically apply when a gift exceeds CAD $60.
- European Union: Many countries collect VAT on gifts worth more than €45.
- India: Gifts above ₹50,000 can trigger import duty or even be treated as income for the recipient, depending on circumstances.
- Postal workers recommend clear labels and honest declarations:
- Marking a parcel “GIFT” with an accurate value can smooth the process.
- Under-declaring price or mislabeling contents can lead to seizure or fines, which no sender or recipient wants before a holiday gathering.
How country of origin and production shifts affect price gaps
- Two nearly identical devices can carry very different tags because they were assembled in different countries.
- Example: A speaker made in Vietnam may face different treatment than one from China.
- Some brands moved production to Mexico or India to keep costs steadier, and some buyers prefer items made in the United States 🇺🇸 or Mexico to avoid tariff-driven price increases.
- Exchange rates add another layer: a stronger U.S. dollar can temporarily make imports cheaper, but currency swings can quickly erase those gains.
- Savvy buyers are checking labels to see the country of origin before purchasing.
Digital goods and cross-border tax nuances
- Digital goods (streaming, software, online services) aren’t subject to import tariffs, though state-level digital sales taxes may apply.
- Students and workers on visas who moved recently should ensure their subscription billing address reflects their current U.S. state so the correct tax rate applies.
- Freelancers and digital nomads paying for international software-as-a-service should be mindful that cross-border payments can trigger separate reporting duties if they hit certain thresholds—even though no import tariff applies to the digital service itself.
Shipping speed, documentation, and holiday timing
- International e-commerce platforms surged ahead of Black Friday, but shipping speed is at the mercy of customs checks.
- Most parcels clear without issue, but small documentation errors—like a missing HS code or vague product description—can stall packages in warehouses for days.
- Delays are especially painful for families planning around holiday travel: a late delivery can miss a flight or a gathering, adding re-shipping costs and frustration.
- According to analysis by VisaVerge.com, hidden costs often become apparent only when a carrier contacts the buyer. At that point, choices are limited:
- Pay the duty
- Dispute the classification
- Return the item and risk restocking fees
Retailers’ approach during Black Friday
- Retailers try to advertise eye-catching discounts without scaring buyers with talk of tariffs or import complexities.
- Many U.S.-based sellers price in expected duties upfront and promise no extra customs bills for domestic customers—a safer choice for shoppers who can’t risk delays.
- Despite this, bargain hunters still flock to international platforms for budget items and niche products hard to find locally, accepting greater uncertainty about timing and total cost.
Policy outlook and who is most affected
- Near-term outlook suggests continued pressure on tariff-heavy categories, especially:
- Electronics
- Solar products
- Textiles
- Supporters argue tariffs help protect U.S. manufacturing jobs. Consumer advocates note higher costs tend to be felt most during high-demand periods like Thanksgiving weekend and December.
- This dynamic disproportionately affects immigrant households, who often stretch budgets to cover gifts locally and abroad—saving on the sticker price but absorbing add-on charges to get presents where they need to go.
Global ripple effects
- The effects reach beyond U.S. shoppers:
- In Canada 🇨🇦 and Europe, recipients of U.S. gifts face varying tax and handling practices that can convert a free present into a small bill at the door.
- In India, exporters of jewelry, apparel, and leather goods face stiff competition and changing margins when tariffs shift. Some small Indian businesses benefit from buyers seeking non-China sources; others struggle with higher logistics costs and stricter documentation rules.
Practical tips for cross-border shoppers (holiday checklist)
- Check the country of origin before buying—two similar models might be sourced from different, tariff-affected countries.
- Use official carrier tracking and watch for notices seeking duty or customs information.
- Avoid counterfeit or gray-market listings—they’re more likely to be seized and leave buyers with nothing.
- Keep receipts and invoices, especially if a purchase might be resold or counted as a business expense; customs inquiries are easier to resolve with clear paperwork.
- Label parcels honestly and mark them “GIFT” with accurate values to reduce the chance of delays or penalties.
Important: The math doesn’t end at the sale price. For immigrant shoppers and global families, it includes where a product was made, how it travels, and whether a customs officer decides it needs a closer look. As parcels stack up and couriers race the calendar, the unseen layers of tariffs and imports are shaping the season as surely as the discounts drawing shoppers to click “buy.”
This Article in a Nutshell
Import tariffs are affecting Black Friday prices as retailers factor higher trade costs into electronics, apparel and home goods. Shipments under the U.S. $800 de minimis threshold usually avoid duties, but larger packages can incur tariffs and customs inspections that delay delivery. Recipients in Canada, the EU and India may face local taxes or handling fees above specific value thresholds. Shoppers should check country of origin, use official carrier tracking, declare parcels honestly, and keep invoices to reduce surprises.