Emirates Upgrades First Class with Dom Pérignon Rosé 2009, Also Serving Vintage 2015

(DUBAI) Emirates has upgraded its onboard champagne program with the immediate addition of Dom Pérignon Rosé Vintage 2009 in Emirates First Class on all flights departing Dubai, starting August 29, 2025. The rare rosé now pours alongside the ongoing Dom Pérignon Vintage 2015, a pairing that underscores the carrier’s push to keep its top cabin at the front of luxury travel.

The airline says there is no fixed end date; the rosé is expected to run for several months, subject to supply.

Why this matters for premium travelers

This move matters for premium travelers who plan trips around both comfort and timing. Emirates is the only carrier with direct access to these vintages through an exclusive partnership with Moët Hennessy, a detail that sets it apart on long‑haul routes where a calm cabin and strong service shape the full journey—from boarding to border checks on arrival.

According to analysis by VisaVerge.com, this kind of high‑end investment also attracts frequent travelers who value seamless trips that pair a refined onboard experience with efficient airport processes.

What’s being loaded and the scale of the investment

• Dom Pérignon Rosé Vintage 2009: Loaded on all First Class flights departing Dubai.
• Dom Pérignon Vintage 2015: Remains the standard white champagne across most routes.
• Emirates’ wine investment now tops $1 billion, with more than 6 million bottles resting in French cellars, some held for decades.
• Retail price approximations:
  • Rosé 2009: near $500 per bottle
  • Vintage 2015: about $300 per bottle

For travelers paying cash fares or using miles for Emirates First Class, the addition raises the onboard experience without raising the ticket price.

About the champagnes

Dom Pérignon Rosé Vintage 2009:
– Produced only in outstanding years.
– Blends a higher share of Pinot Noir, including still red wine for color and structure.
– Aged for 12 years before release.
– Tasting notes: rose petals, orange oil, saffron, raspberry, cherry, cassis, fig, licorice, gingerbread.
– Mouthfeel: smooth, full palate with a long mineral finish.

Dom Pérignon Vintage 2015:
– Known for purity and precise, mineral‑driven tension.
– Offers a contrast to the rosé—giving passengers two distinct styles to pair with caviar, seafood, or lighter courses.

“Two distinct styles” means passengers can choose a richer, Pinot‑Noir‑driven rosé or a more mineral, precise vintage 2015 depending on their meal and mood.

Broader First Class refresh

The champagne upgrade is part of a wider First Class refresh:
– A refurbished First Class check‑in area at Dubai International Airport, designed to resemble a luxury hotel lobby, due to open in the coming weeks.
– Upgrades to caviar service with bespoke engraved bowls, a new cheese board presentation, and gloved service for extra polish.
– Passengers receive keepsake menus that share stories behind the wines and dishes and provide pairing suggestions between the Rosé 2009 and Vintage 2015.

Practical planning: how to request and check availability

• First Class passengers departing Dubai can ask for either champagne onboard.
• To see what’s loaded on a specific flight, use the “What’s on your flight” tool on Emirates.com or the Emirates app.
• The airline operates about 26,800 First Class seats weekly, and says these upgrades support its position as the largest international First Class operator, meeting rising demand across Europe, Asia, North America, and Africa.

Industry and supply chain implications

Industry watchers view this as both a brand and supply chain play:
– By securing direct access to the winery, Emirates can plan vintages years ahead, matching cellar releases to cabin cycles and menu launches.
– The airline’s long‑term buying strategy—acquiring bottles well before they’re ready to pour—helps protect against price swings and tight supply.
– This matters for a fleet with heavy long‑haul scheduling and high daily champagne turnover.

What it means for premium travelers and border planning

Luxury details alone don’t guarantee an easy trip. Many First Class passengers fly on tight timelines that include visa checks, lounge transfers, and short connections. Small delays at any stage can ripple into missed meetings or lost rest.

Emirates’ additions—quiet check‑in spaces, careful table service, and well‑chosen wines—aim to remove friction before the aircraft door even closes.

• For travelers connecting onward to the United States 🇺🇸, trusted traveler programs like Global Entry (CBP) can further cut time on arrival.
• Frequent flyers often pair premium cabins with these programs to clear immigration faster and protect tight onward schedules.

While the champagne won’t change border rules, the overall service lift can support a smoother end‑to‑end journey, especially for business travelers who land and head straight to work.

Tips:
– Confirm entry rules (eTA, eVisa, ESTA‑style systems) well in advance.
– Keep proof of onward travel handy—same‑day changes can disrupt carefully booked premium travel.

Service expansion details and how to experience it

• Availability: All First Class flights departing Dubai now load Dom Pérignon Rosé 2009; Dom Pérignon Vintage 2015 served across most routes.
• Timing: Effective August 29, 2025, for several months, subject to inventory and consumption.
• Cost to passengers: Included in Emirates First Class; no surcharge for choosing the rosé.
• Selection & service:
  • Cabin crew guide pairings with caviar, seafood, and desserts.
  • Keepsake menus include stories and pairing tips.
• Planning tools: Check your flight’s wine list via Emirates’ “What’s on your flight”.

Exclusivity and future plans

Background matters: Emirates has poured Dom Pérignon in First Class for years, but the Rosé 2009 step‑up is rare in commercial aviation. No other airline can offer these vintages directly from the winery—a point of exclusivity that enhances the premium travel experience through scarcity, storytelling, and service precision.

Emirates is not stopping with champagne:
– Executives have flagged plans to introduce several First Growth Bordeaux wines and more rare spirits to First Class.
– The pipeline reflects a long view: buying early, storing in ideal conditions, pouring at peak, and telling the story at the seat—a playbook more common in fine dining than in large‑scale aviation.

Where to follow official updates

For official updates, travelers can follow the Emirates Media Centre, which posts product changes and rollout dates as they go live. The airline has started sharing more service details, including photos of the refurbished check‑in area and updated tableware, on its newsroom. See the latest in the Emirates Media Centre.

Final thoughts on service and consistency

In the cabin, the new service puts crew front and center. Gloves and engraved bowls are visual cues, but the craft happens in quiet moments—setting the table, timing the pour, and offering a clean comparison between Dom Pérignon Rosé Vintage 2009 and Dom Pérignon Vintage 2015 without crowding a passenger’s rest schedule.

• For some passengers, the tasting becomes a small ritual after takeoff.
• For others, it’s a glass before sleep and one with breakfast.

Airlines often talk about soft product upgrades, but consistency wins trust. If Emirates can keep the rosé available for months while rolling out check‑in and galley changes, the airline will likely see higher satisfaction scores in First Class and steady demand from travelers who see value in every part of the trip. For those planning premium journeys through Dubai, this is a timely boost that pairs comfort with control at a stage when minutes matter.