When planning a trip to the United States 🇺🇸, international visitors often weigh their options between major destinations like New York City, Los Angeles, San Francisco, Miami, Chicago, Orlando, and Honolulu. In 2025, these choices have become more complicated due to a sharp decline in tourism spending and international arrivals, with each city facing unique challenges and responses. This comparison will help travelers, industry professionals, and policymakers understand the differences between these destinations, the reasons behind The downturn, and which options may best suit different needs.
Let’s break down the situation by examining the most affected cities, the factors driving the decline, and the practical implications for international visitors and the tourism industry.
Major U.S. Destinations in 2025: Side-by-Side Comparison
New York City: The Epicenter of Tourism Decline
Visitor Numbers and Economic Impact
– International visitors: New York City expects 2 million fewer international visitors in 2025, a 17% drop from the previous year.
– Tourism spending: The city faces a projected $4 billion decrease in tourism spending, with foreign visitors making up only 20% of arrivals but accounting for 50% of all tourism spending.
– Key source markets: The steepest declines are from Western Europe (Germany down 28%, UK down 14%) and Canada (car trips down 38%, air travel down 24%).
Policy and Perception
– The downturn is closely linked to stricter immigration enforcement, new tariffs, and negative global sentiment toward U.S. policies under President Trump.
– Travel advisories and warnings from foreign governments have made potential visitors more hesitant.
Industry Response
– Emergency marketing campaigns and discounts are being rolled out to attract international visitors.
– Local authorities are lobbying for federal action to ease visa restrictions and improve the U.S. image abroad.
Timeline and Recovery
– Full recovery of international travel to New York City is not expected until 2027–2029.
Pros
– Still offers world-class attractions, culture, and events.
– Aggressive discounts may make travel more affordable for those who do visit.
Cons
– Stricter border checks and visa delays can make entry more difficult.
– Reduced international crowds may affect the vibrancy of the city’s tourism scene.
Los Angeles & San Francisco: California’s Twin Challenges
Visitor Numbers and Economic Impact
– Both cities are experiencing a 9% drop in international arrivals.
– Group tours and high-spending visitors from Asia and Europe have fallen sharply.
Policy and Perception
– Travel bans, visa delays, and advisories from foreign governments are major deterrents.
– The “America First” rhetoric and ongoing trade disputes have worsened perceptions.
Industry Response
– Hotels and attractions are lowering prices to attract domestic travelers.
– Marketing efforts are shifting focus to local and regional visitors.
Timeline and Recovery
– No clear timeline for recovery, with continued uncertainty tied to federal policy changes.
Pros
– Lower prices and fewer crowds may appeal to some travelers.
– Iconic attractions remain open and accessible.
Cons
– International visitors may face more hurdles with visas and entry.
– The overall atmosphere may feel less international and lively.
Miami & Orlando: Florida’s Tourism Hotspots Under Pressure
Visitor Numbers and Economic Impact
– Both cities are seeing significant declines in foreign visitors, especially from Latin America and Europe.
– Orlando’s theme parks report lower foreign attendance, impacting the broader hospitality sector.
Policy and Perception
– Increased visa barriers and negative headlines around U.S. social policy are driving the downturn.
– Perceptions of instability and safety concerns have grown.
Industry Response
– Emergency discounts and new marketing campaigns are being launched.
– Efforts to reassure international visitors about safety and hospitality are underway.
Timeline and Recovery
– Recovery is expected to be slow, with no clear end in sight.
Pros
– Major attractions are still operating, often with shorter lines and special deals.
– Warm climate and beaches remain a draw.
Cons
– International visitors may find it harder to get visas or feel welcome.
– Some events and festivals have been scaled back due to lower attendance.
Chicago: A Cultural Hub Facing Headwinds
Visitor Numbers and Economic Impact
– Both domestic and international arrivals are down.
– Cultural festivals and local tours have seen reduced attendance.
Policy and Perception
– U.S. image abroad and policy warnings are cited as key factors.
– The city’s diverse cultural offerings have been affected by fewer international guests.
Industry Response
– Local tourism boards are increasing outreach to domestic travelers.
– Some events have been postponed or canceled.
Timeline and Recovery
– Recovery depends on changes in federal policy and global perceptions.
Pros
– Rich cultural scene and architecture.
– Potential for deals on hotels and attractions.
Cons
– Fewer international visitors may impact the city’s multicultural atmosphere.
– Some events may be limited or canceled.
Honolulu: Paradise with Fewer Visitors
Visitor Numbers and Economic Impact
– Passenger and cruise ship arrivals have dropped drastically.
– Hotels report record-low occupancy, and beaches are less crowded.
Policy and Perception
– Entry denials, visa rejections, and travel advisories are major contributors.
– The strong U.S. dollar has made Hawaii more expensive for many foreign visitors.
Industry Response
– Aggressive marketing to domestic travelers.
– Some hotels and attractions are offering deep discounts.
Timeline and Recovery
– No clear timeline for recovery, with continued uncertainty.
Pros
– Less crowded beaches and attractions.
– Potential for lower prices on accommodations.
Cons
– International visitors may face more entry hurdles.
– Some services and amenities may be reduced due to lower demand.
Texas, Massachusetts, and Other States: Statewide Slumps
Visitor Numbers and Economic Impact
– Texas, Massachusetts, Michigan, and Nevada are all experiencing prolonged declines in foreign visitor numbers.
– Texas and Michigan are especially hard-hit at border crossings.
Policy and Perception
– Tariff backlash, entry issues, and general foreign policy concerns are cited as reasons for the decline.
Industry Response
– States are launching new marketing initiatives and lobbying for policy changes.
Timeline and Recovery
– Recovery is uncertain and closely tied to federal policy shifts.
Pros
– Some regions may offer unique local experiences and less crowded attractions.
– Discounts and incentives may be available.
Cons
– International visitors may face more challenges at border crossings.
– Some attractions may have reduced hours or services.
Key Factors Behind the Decline: A Comparative Analysis
Stricter Immigration and Border Controls
– Expanded security checks, high-profile detentions, and new visa regulations have deterred many travelers.
– Foreign governments, including Germany, have issued travel advisories warning of possible detentions and negative border experiences.
Tariffs, Trade Wars, and ‘America First’ Rhetoric
– Ongoing trade disputes and tariffs have led to retaliatory advisories and worsened perceptions of the United States 🇺🇸 as a welcoming destination.
– Canadian bookings, for example, have collapsed, with a 40% drop in leisure bookings in March 2025.
LGBTQ Rights and Social Policy Rollbacks
– Policy shifts and negative headlines around LGBTQ rights and other social issues have influenced traveler sentiment, especially from Europe and Canada.
Currency and Cost Pressures
– A strong U.S. dollar has made American vacations more expensive for foreigners, compounding the impact of policy-driven declines.
Requirements, Timelines, and Costs: What International Visitors Need to Know
Visa Requirements
– Most international visitors must apply for a U.S. visa, such as the B-2 Tourist Visa. The process has become more complex, with additional security checks and longer wait times.
– Some travelers from countries in the Visa Waiver Program can apply for ESTA (Electronic System for Travel Authorization), but even this process has seen increased scrutiny.
Timelines
– Visa processing times have increased, with some applicants waiting several months for appointments and approvals.
– Entry at the border may involve longer waits and more detailed questioning.
Costs
– Application fees for tourist visas remain at $185, but additional costs may include travel to consulates, document preparation, and possible legal assistance.
– The strong U.S. dollar means that hotels, attractions, and everyday expenses are higher for many foreign visitors.
Official Information
– For the latest visa requirements and updates, travelers should consult the U.S. Department of State’s official visa information page.
Pros and Cons for Different Situations
For Leisure Travelers
– Pros: Potential for lower prices, fewer crowds, and special deals in major cities.
– Cons: More complicated visa process, possible negative experiences at the border, and fewer international events.
For Business Travelers
– Pros: Some cities remain important business hubs, and hotels may offer discounts.
– Cons: Increased scrutiny at entry, possible delays, and a less welcoming environment.
For Students and Academic Visitors
– Pros: Many universities and cultural institutions are eager to welcome international students and visitors.
– Cons: Visa delays and policy uncertainty can disrupt plans, and some programs may have reduced offerings.
For LGBTQ and Minority Travelers
– Pros: Some cities, like New York City and San Francisco, have strong local support for diversity.
– Cons: National policy shifts and negative headlines may affect the sense of safety and welcome.
Recommendations for Specific Circumstances
- If you want the classic big-city experience: New York City still offers unmatched culture and attractions, but be prepared for stricter entry requirements and higher costs.
- If you prefer fewer crowds and lower prices: Cities like Los Angeles, San Francisco, and Honolulu may offer better deals and a quieter experience.
- If you’re concerned about visa issues: Check if your country is part of the Visa Waiver Program and apply early. Consider destinations with less strict entry points, but always verify the latest requirements.
- If you’re traveling for business or education: Contact your host organization for support with visa documentation and up-to-date travel advice.
- If you’re sensitive to social policy issues: Research local attitudes and recent news to choose a destination that aligns with your values and comfort level.
Decision-Making Framework
When choosing a U.S. destination in 2025, international visitors should consider:
- Visa and Entry Requirements: Start your planning early and check the latest rules for your country.
- Budget: Factor in the strong U.S. dollar and look for cities offering discounts or special packages.
- Purpose of Visit: Match your destination to your main goals—whether it’s sightseeing, business, education, or cultural events.
- Local and National Policies: Stay informed about current travel advisories, social policies, and any changes that could affect your trip.
- Support and Resources: Use official sources like NYC Tourism + Conventions and the U.S. Department of Commerce, National Travel and Tourism Office for the most reliable information.
The Broader Picture: What’s Next for U.S. Tourism?
The 2025 tourism downturn in the United States 🇺🇸 is unique among major global destinations. While other countries are seeing growth in international arrivals and spending, the U.S. is facing a projected drop of $12.5 billion to $29 billion in international visitor spending this year alone. According to analysis by VisaVerge.com, the overwhelming consensus among industry leaders is that President Trump’s policies—on immigration, trade, border enforcement, and global messaging—are the main reasons for this decline.
Cities and states are responding with emergency measures, but full recovery is not expected for several years. For international visitors, careful planning and up-to-date information are more important than ever. By understanding the differences between destinations, the current challenges, and the steps being taken to address them, travelers can make informed choices that best fit their needs and expectations.
As the situation continues to evolve, staying connected to official resources and monitoring policy changes will help ensure a smoother and more enjoyable visit to the United States 🇺🇸.
Learn Today
Visa Waiver Program → A program allowing citizens of certain countries to travel to the U.S. without a visa for short visits.
B-2 Tourist Visa → A non-immigrant visa permitting entry to the United States for tourism or visiting purposes.
ESTA → Electronic System for Travel Authorization; online approval required for travelers under the Visa Waiver Program.
Tariffs → Taxes imposed on imported goods that can lead to trade disputes and affect international visitor perceptions.
Immigration Enforcement → Government actions and policies controlling entry and stay of foreign nationals in the United States.
This Article in a Nutshell
In 2025, major U.S. cities face sharp international visitor declines, driven by strict immigration policies and tariffs. New York City leads with a 17% drop. Recovery may take years. Travelers must navigate tougher visa processes and shifting social perceptions to plan successful trips amid this evolving landscape.
— By VisaVerge.com
