CLEAR Expands and Rebrands Its Airport Concierge Service

Key Takeaways

• CLEAR Concierge launched July 9, 2025, at 14 major U.S. airports, expanding personalized airport help services.
• Concierge Express costs $99; Concierge Gate Service costs $179, offering check-in and gate escort.
• CLEAR Concierge requires CLEAR+ membership and advanced booking; Atlanta airport joining soon in 2025.

Travelers at major U.S. airports now have access to a new level of convenience and support. On July 9, 2025, CLEAR launched its expanded and rebranded airport concierge service, now called CLEAR Concierge. This service is designed to help travelers move through busy airports quickly and with less stress, meeting the growing demand for smoother, more personal travel experiences.

CLEAR Concierge: What’s New and Why It Matters

CLEAR Concierge is available at 14 major airports across the United States 🇺🇸, with plans to launch soon at Atlanta Hartsfield–Jackson International Airport. This move comes as airports face record crowds and longer lines, with experts predicting that U.S. airports will see an extra one million travelers every day by 2030. CLEAR, already known for its fast identity checks, now aims to make the entire airport journey easier for its members.

The service is only for CLEAR+ members, who pay for CLEAR’s identity verification program. With over 31 million members, CLEAR is using its large customer base to introduce new premium services. According to analysis by VisaVerge.com, this expansion is a smart way for CLEAR to offer more value to travelers who want extra comfort and speed at the airport.

Two Service Levels for Different Needs

CLEAR Concierge offers two main options, each with its own price and features:

Concierge Express ($99 per use):
– A CLEAR Ambassador meets you at the curb outside the airport.
– You get personal help and are guided through the CLEAR+ security lane, skipping the regular lines.
– This service is perfect for travelers who want to save time and avoid the stress of long waits.

Concierge Gate Service ($179 per use):
– Includes everything in Concierge Express.
– The Ambassador also helps with airline check-in, baggage drop-off, directions, and walks you all the way to your departure gate.
– This option is especially helpful for families, seniors, people with disabilities, or anyone who needs extra support.

Both services allow children under 18 (or under 17, depending on the airport) to join at no extra cost when traveling with a CLEAR+ member. This makes it easier for families to move together through busy terminals.

How to Book and Where to Find CLEAR Concierge

To use CLEAR Concierge, you must book in advance through the CLEAR website or app. Reservations are required because slots are limited and fill up quickly, especially during busy travel times. As the service grows, more slots and airports will become available.

Currently, CLEAR Concierge operates at these major airports:
– Denver (DEN)
– Washington Dulles (IAD)
– Orlando (MCO)
– Salt Lake City (SLC)
– Dallas Love Field (DAL)
– And nine other key hubs, with more to come in 2025

Atlanta Hartsfield–Jackson International Airport, one of the world’s busiest, is set to join the list soon. This expansion will give even more travelers the chance to enjoy a smoother airport experience.

Why CLEAR Concierge Is Gaining Attention

The launch of CLEAR Concierge is part of a bigger trend in the travel industry. As airports get busier, more travelers are willing to pay for services that save time and reduce stress. Airlines and airports are investing in lounge access, faster check-in, and mobile help to meet these new expectations.

CLEAR’s move into concierge services is also a way to grow its business. By offering high-value, high-margin services, CLEAR can attract business travelers, families, and anyone who wants a VIP-like experience. This helps the company stand out from other airport service providers.

Recent Innovations from CLEAR

CLEAR has been busy adding new features to make travel even easier. In late 2024, the company introduced EnVe Pods at airports like JFK. These pods use facial recognition to speed up identity checks even more. CLEAR also launched Ambassador Assist, a service that gives travelers personal help from the curb to the gate at select airports.

In addition, CLEAR has expanded its TSA PreCheck enrollment services. As of March 2025, travelers can sign up for TSA PreCheck at 58 U.S. airports through CLEAR. This makes it easier for people to get access to faster security lines, adding another layer of convenience.

Policy Changes and What They Mean for CLEAR Concierge

While CLEAR Concierge is growing, new rules could affect how the service works, especially in California. In 2024, lawmakers in California passed Senate Bill 1372 (SB 1372). This bill says that companies like CLEAR must use their own security lanes instead of taking members to the front of regular TSA or PreCheck lines. The law could start on January 1, 2025.

The bill does not ban CLEAR Concierge, but it may change how the service operates at California airports. Some airlines and travel groups have pushed back against the bill, saying it could make airports less efficient and give travelers fewer choices. CLEAR is watching these changes closely and is ready to adjust its services if needed.

How CLEAR Concierge Helps Different Travelers

CLEAR Concierge is designed to make the airport experience easier for many types of travelers:

• Families: Parents traveling with children can move through the airport faster and with less worry. Since kids under 18 can join for free, it’s a good value for families.
• Seniors and People with Disabilities: The personal help from CLEAR Ambassadors makes it easier for those who may need extra support, especially when dealing with large airports or tight connections.
• Business Travelers: Time is money for business travelers. CLEAR Concierge helps them avoid delays and get to their gates quickly.
• Anyone Seeking Peace of Mind: For those who find airports stressful or confusing, having a dedicated helper can make the journey much smoother.

Booking Tips and What to Expect

To get the most out of CLEAR Concierge, travelers should:

• Book early: Slots can fill up fast, especially during holidays and busy travel seasons.
• Check airport coverage: Not all airports offer the service yet, so confirm availability before you travel.
• Use the CLEAR website or app: This is the easiest way to make a reservation and get updates on your booking.
• Coordinate with airlines for special needs: If you need a wheelchair or other special help, arrange this with your airline. CLEAR Ambassadors will work with airline staff to make sure you get the support you need.

For more details or to book a service, visit CLEAR’s official website.

What Travelers and Experts Are Saying

CLEAR executives say the new concierge service is all about giving travelers “ease, predictability, and peace of mind.” They see it as a natural next step in CLEAR’s mission to make travel as smooth as possible.

Industry experts agree that CLEAR Concierge is a smart move. By offering more personal, high-end services, CLEAR can build stronger loyalty with its members and stand out in a crowded market. As more travelers look for ways to avoid airport hassles, services like CLEAR Concierge are likely to become even more popular.

Travelers who have used the service report feeling less stressed and more in control of their airport experience. Advocacy groups have welcomed the added convenience but also remind companies to think about fairness and access, especially as more premium services appear.

How CLEAR Concierge Fits Into the Bigger Picture

The launch of CLEAR Concierge is part of a larger shift in how people travel. As airports get busier and lines get longer, travelers want more control over their journey. Premium services like CLEAR Concierge, airport lounges, and mobile check-in apps are all ways to meet this demand.

For CLEAR, expanding into concierge services is a way to grow its business and offer more to its members. By helping travelers from the moment they arrive at the airport until they reach their gate, CLEAR is creating a more complete travel experience.

At the same time, new rules like California’s SB 1372 show that the industry is changing. Companies must be ready to adapt to new laws and make sure their services work for all travelers.

What’s Next for CLEAR Concierge

CLEAR plans to keep growing its concierge service, adding more airports and improving features based on traveler feedback. The company is also keeping a close eye on new laws and airport agreements, especially in places like California.

As more travelers look for ways to make their airport journey easier, services like CLEAR Concierge are likely to become a regular part of travel. CLEAR’s focus on personal help, speed, and comfort puts it in a strong position to lead this trend.

Summary Table: CLEAR Concierge Service (2025)

Here’s a quick look at what each service offers:

For the latest updates, visit CLEAR’s official website or contact their support team.

Official Government Resources

Travelers interested in expedited screening and airport security can also find helpful information from the U.S. Transportation Security Administration (TSA), which oversees programs like TSA PreCheck. This site explains how to enroll, what to expect at security, and how programs like CLEAR work with government screening.

Final Thoughts and Practical Takeaways

CLEAR Concierge is changing the way people move through airports in the United States 🇺🇸. By offering personal help, faster lines, and support from curb to gate, the service meets the needs of today’s busy travelers. Whether you’re a parent with young kids, a senior who needs extra help, or a business traveler racing to your next meeting, CLEAR Concierge can make your journey smoother.

To use the service, remember these steps:
– Make sure you’re a CLEAR+ member.
– Book your spot early through the CLEAR website or app.
– Check if your airport is covered, including upcoming locations like Atlanta Hartsfield–Jackson International Airport.
– If you need special help, let your airline know so CLEAR Ambassadors can work with them.

As airports get busier and travel becomes more complex, services like CLEAR Concierge will play a bigger role in helping people travel with less stress and more confidence. By staying informed and planning ahead, travelers can take full advantage of these new options and enjoy a better airport experience.

Learn Today

CLEAR Concierge → Premium airport service helping travelers move faster from curb to gate with personal assistants.
CLEAR+ → Membership program offering expedited identity verification for faster airport security processing.
Concierge Express → Service tier providing curbside personal assistance and fast lane clearance for $99.
Concierge Gate Service → Premium option adding check-in, baggage help, and gate escort for $179 per use.
SB 1372 → California law requiring third-party expedited security lanes instead of joining TSA or PreCheck fronts.

This Article in a Nutshell

On July 9, 2025, CLEAR introduced CLEAR Concierge at 14 airports, offering personalized, faster travel through security with two service options for busy U.S. travelers.
— By VisaVerge.com