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Immigration

Italy Benefits from China’s Visa-Free Travel Policy

China's visa-free policy for Italian tourists is boosting international tourism. Niche tourist spots along the Silk Road and the Yangtze River Delta are becoming highly attractive destinations. The visa-free policy allows for up to 15 days of travel for Italian citizens. Brand promotion and better understanding of Chinese culture are key in revitalizing tourism.

Last updated: July 18, 2025 9:14 pm
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Key takeaways

China has implemented a visa-free policy for Italian tourists, allowing up to 15 days of travel within the country.
Italian tourists are encouraged to explore lesser-known destinations along the ancient Silk Road and Yangtze River Delta.
The visa-free policy aims to bridge cultural gaps, enhance cross-cultural mobility, and promote people-to-people exchanges between China and Italy.

China’s Visa-Free Policy Opens Doors for Italian Tourists

China has recently ushered in a new era of travel opportunities for Italian guests with the introduction of the China visa-free policy. This move has been met with enthusiasm by travelers and industry experts alike, promising to unlock the immense potential of lesser-known yet captivating destinations throughout the vast country.

Italy Benefits from China’s Visa-Free Travel Policy
Italy’s visa-free policy for Chinese tourists is welcomed by Italian travelers, especially the younger generation. The new policy has made travel to China more convenient and encourages exploration of lesser-known destinations such as Chongqing and Wenzhou. This move is seen as a crucial step towards revitalizing tourism and increasing cultural understanding between the two countries.

China Widens Its Horizon for European Visitors

In a significant development, Chinese authorities expanded their visa-free entry policy to include Italy, Germany, France, the Netherlands, Spain, and, as of January, Switzerland. According to a report by Xinhua News Agency, this policy permits ordinary passport holders from these nations to enjoy up to 15 days of visa-free travel within China, marking a milestone in international tourism relations.

Discover the Unexplored: China’s Hidden Gems

Amidst the sprawling urban landscapes and iconic landmarks like the Great Wall and the Terracotta Army, niche tourist locations are ready to be explored. Cristiano Varotti, the East Asia manager for the Italian National Tourist Board, advocates for the untapped potential of such sites, stating:

“Beyond the top destinations frequented by international travelers such as Beijing, Shanghai, Xi’an in Shaanxi province and Guilin in the Guangxi Zhuang autonomous region, scenic spots along the ancient Silk Road and around the Yangtze River Delta can be highly attractive for Italian tourists.”

Embracing this easier access, Italian citizen Leonardo Cozzi plans to take advantage of the China visa-free policy, having already experienced the convenience it brings compared to his previous three-week visa application ordeal in 2017. Come February, Cozzi is set to venture to Chongqing, in Southwest China, inspired by the ease of travel the new policy delivers.

Cultural Tourism and Brand Promotion

The appeal of cultural tourism is strong amidst Italian tourists, who often view a trip to China as a ‘long-haul’ journey encompassing more than just geographic distance. This includes navigating differences in language and culture, which many travelers manage by opting for tour groups. Varotti emphasizes the need for enhanced brand promotion to connect iconic cultural elements, like hotpot, to their city of origin, such as Chongqing.

This approach, coupled with business-to-business cooperation and the creation of diversified tourism products, is pivotal in meeting the evolving needs of international tourists.

Insights from Seasoned Travelers

Loredana Cursano and her husband, Giuseppe Russo, who reside near Milan’s Chinatown, have chosen Wenzhou—a city in East China’s Zhejiang province and the origin of many Chinese immigrants in Italy—as their next destination. Cursano expressed her sentiment on the matter, saying:

“Wenzhou is the hometown of many Chinese migrants in Italy. I want to see the hometown of my Chinese friends. The 15-day visa-free travel is just right for us to wholeheartedly explore a city.”

Cursano’s outlook aligns with Chinese President Xi Jinping’s vision, which underscores the importance of openness and people-to-people exchanges to better understand each other’s cultures. The National Immigration Administration of China has recently implemented additional measures to simplify processes for foreign visitors, signaling ongoing efforts to enhance cross-cultural mobility and connections.

A Journey of the Heart

For travelers like Cursano, whose perception of China was transformed during a visit in 1994, the ethos of traveling goes beyond sightseeing. She invoked her initial experiences, saying:

“We use our eyes to travel to a country for the first time, and we use our hearts afterward.”

Emboldened by these narratives, the Cursano family aims to delve deeper into the countryside for an authentic Chinese experience and considers enriching their daughter Clotilde’s education with studies in China.

Bridging the Gap: The Power of Policy

China’s stride towards a more open travel landscape with the visa-free policy not only benefits Italian tourists in China but also serves to bridge cultural gaps. The exchange between Italy and China through tourism, nurtured by shared experiences and stories, is an ode to President Xi Jinping’s emphasis on people-to-people exchanges. Travel enthusiasts and prospective visitors from the eligible European countries can find more comprehensive details and guidelines regarding the visa-free policy on the official Chinese visa application service website.

In essence, the visa-free policy represents more than a procedural ease; it is a gesture of goodwill that invites the world to experience the breadth and depth of China’s cultural heritage, scenic beauty, and the warmth of its people. It strengthens the ties of understanding and friendship, forging a path toward a more interconnected and mutually appreciative world.

Learn Today:

Glossary or Definitions:

  1. China visa-free policy: A policy implemented by the Chinese government that allows passport holders from eligible countries to travel to China for a specified period without obtaining a visa in advance.
  2. Visa-free travel: The privilege of entering a country without the requirement of obtaining a visa before arrival. It allows eligible foreign nationals to travel freely within the country for a certain period specified by the visa-free policy.

  3. Niche tourist locations: Lesser-known or less frequented destinations within a country that offer unique and specialized attractions, catering to specific interests or preferences of travelers.

  4. Silk Road: An ancient trade route network that connected the East and West, facilitating cultural exchange, trade, and commerce between China and other regions, including Europe.

  5. Yangtze River Delta: A region in eastern China encompassing the area around the Yangtze River and its delta. It is known for its scenic beauty, cultural sites, and vibrant cities such as Shanghai.

  6. Cultural tourism: Traveling for the purpose of exploring and experiencing the culture, traditions, history, arts, and heritage of a particular destination.

  7. Brand promotion: Activities and strategies aimed at increasing awareness and recognition of a particular brand or destination, highlighting its unique offerings and attracting potential tourists.

  8. Business-to-business cooperation: Collaboration and partnership between businesses in different countries aimed at developing and promoting tourism products, services, and experiences to international tourists.

  9. Diversified tourism products: A range of tourism offerings and experiences that cater to different interests, preferences, and segments of the market, including cultural, adventure, eco-tourism, culinary, and luxury tourism.

  10. National Immigration Administration of China: The government agency responsible for administering and regulating immigration policies and procedures in China.

  11. Cross-cultural mobility: The movement and interaction of individuals or groups across different cultures, fostering cultural exchange and understanding.

  12. Perceptualization: The process of forming or changing perceptions or understanding about a particular subject or destination based on personal experiences and interactions.

  13. Cultural heritage: The traditions, customs, artifacts, and practices that are inherited from past generations and are considered valuable and significant to a particular community or society.

  14. Scenic beauty: The aesthetic appeal and natural attractiveness of a place, including landscapes, natural features, and environmental qualities.

  15. Interconnected world: A concept that emphasizes the interconnectedness and interdependence of nations, cultures, and societies in a global context, promoting understanding, collaboration, and mutual appreciation.

So, if you’re an Italian traveler with a thirst for adventure, it’s time to pack your bags and head to China to explore its hidden gems! From the ancient Silk Road to the picturesque Yangtze River Delta, there’s so much waiting to be discovered. And with China’s visa-free policy, the journey has never been easier. If you want to know more about this exciting opportunity, hop on over to visaverge.com for all the details. Happy travels!

This Article in a Nutshell:

China’s new visa-free policy allows Italians to explore lesser-known destinations for up to 15 days. The move is celebrated by travelers and experts and aims to strengthen cultural ties between the two countries. From the ancient Silk Road to the Yangtze River Delta, there are hidden gems waiting to be discovered.

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Jim Grey
ByJim Grey
Senior Editor
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Jim Grey serves as the Senior Editor at VisaVerge.com, where his expertise in editorial strategy and content management shines. With a keen eye for detail and a profound understanding of the immigration and travel sectors, Jim plays a pivotal role in refining and enhancing the website's content. His guidance ensures that each piece is informative, engaging, and aligns with the highest journalistic standards.
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