Priority Pass Private: New VIP Airport Service with Private Terminals

(LONDON, DUBAI, PARIS, LOS ANGELES, SINGAPORE, ZURICH, SHANGHAI, GENEVA) A new VIP airport service is reshaping how the ultra-rich move through airports, offering private terminals, airside chauffeurs, and discreet security and immigration processing that mirror a private jet experience—without chartering one. The program, called Priority Pass Private, launched on September 11, 2025, and is already live at 76 airports across more than 30 countries, with early strength in Europe and the Middle East and a growing footprint in Asia and North America. Access is strictly by invitation through partner banks and wealth managers. There is no public signup, and it isn’t available to standard Priority Pass cardholders.

Passengers start and finish their journeys far from the main crowds. Instead of lining up at check-in, security, or border control, eligible guests enter discreet facilities with dedicated staff who handle paperwork and screening while the traveler relaxes. When it’s time to board, a driver takes them across the airfield in a luxury car directly to the aircraft door. On arrival, they step off the plane into another private terminal where immigration and customs are handled within minutes and bags are delivered.

According to analysis by VisaVerge.com, the model blurs the line between first-class commercial travel and the custom, high-control style that private aviation clients expect—especially at busy hubs like London, Dubai, Paris, Los Angeles, Singapore, Zurich, Shanghai, and Geneva.

Why Collinson launched Priority Pass Private

Collinson International—the parent company of Priority Pass—created the product to meet a sharp rise in demand among high-net-worth travelers who want total control of their time and privacy.

• “The most discerning and high-net-worth travellers expect more than a seamless airport experience; they value time, privacy and exclusivity. Priority Pass Private was created to meet this need, transforming time in transit into time well spent,” said Christopher Evans, Collinson’s CEO.
• Chris Ross, the company’s Chief Brand Officer, called it the brand’s “most exclusive proposition to date,” pitched to financial institutions that want to reward top clients with uncommon travel benefits.

Service scope and what it includes

Collinson says the rollout covers 76 airports at launch, with early focus on Europe and the Middle East, including the UAE, Saudi Arabia, Bahrain, Egypt, Lebanon, and Turkey. Expansion is planned in Asia and North America through 2026, with Paris-Charles de Gaulle integration already in motion.

The company isn’t posting a public price list. Instead, partner institutions negotiate access as part of premium benefits tiers, similar to how some banks offer private banking lounges, concierge help, or invite-only hotel memberships.

The experience is designed to remove the usual airport steps for those with access:

• Private terminals: Separate entrances and buildings, away from the main terminal.
• Private security and immigration: Screening and border checks happen in dedicated areas, typically in minutes.
• Lounge suites: Calm, design-forward spaces with dining, spa services, and entertainment.
• Airside transfers: Chauffeured BMW 7-Series sedans, X7 SUVs, or similar vehicles that drive passengers to the aircraft door.
• Meet-and-greet on arrival: Immediate pickup at the jet bridge or steps, with fast-track customs and bags handled.

Comparable offerings illustrate the appeal:

• At PS (an off-terminal facility near LAX), “footsteps from curb to plane” dropped from roughly 2,200 to about 70—a 97% reduction—by removing long walks and bottlenecks.
• Private screening can take under five minutes, compared with 20–30 minutes during peak times in main terminals.
• Capacity is tightly managed; reservations usually needed 24–72 hours in advance.

Access rules, pricing context, and fairness questions

The access rules are clear: this is an invitation-only VIP airport service, offered through selected banks and wealth managers. The company is explicit that there is no public membership and that standard Priority Pass lounge members are not eligible.

Pricing context from comparable services:

• PS at LAX and Atlanta lists visit fees from roughly $1,250 to nearly $4,850 per visit, with annual memberships north of $5,000.
• Collinson is not publishing price points for Priority Pass Private, citing partner-specific arrangements.

Airports see upside in dedicated VIP operations: they can attract high-spend passengers and corporate leaders without adding stress to main terminals. This is valuable for hubs dealing with slot limits, construction, or staffing swings.

But consumer advocates and planners raise concerns:

• Will premium channels ease pressure on main terminals—or will resources (staff, space) be redirected to serve the wealthy?
• Unions monitor shifts in staffing patterns, since these facilities often require special training, security clearances, and premium pay, which can draw seasoned staff away from busy public lanes.

Alternatives for non-eligible travelers

For global travelers who don’t have access to private terminals, trusted traveler programs remain effective:

• In the United States, Global Entry speeds arrivals via pre-vetted access to automated kiosks and provides TSA PreCheck benefits for departures.
• Official details and enrollment are available at U.S. Customs and Border Protection’s Global Entry page: U.S. CBP Global Entry.

While Global Entry doesn’t include chauffeured airside transfers, it does reduce friction for frequent international flyers.

Practical benefits for specific traveler types

The privacy and control on offer can be transformative in particular situations:

• Families carrying medical equipment or parents with young children benefit from calm spaces and predictable timelines.
• Public figures and executives avoid crowds and gain a quiet place to work between meetings.
• Travelers with mobility limitations appreciate short walking distances and door-to-door transfers.
• Some programs use biometrics and digital room controls to reduce physical touchpoints and speed service.

Priority Pass Private is also positioned as a risk management tool: clients who pay for privacy want fewer points of contact and a small, consistent team that knows the plan. Collinson highlights secure handling of travel documents and coordination with airline partners to manage seat changes, upgrades, and last-minute aircraft swaps without disrupting the schedule.

Implications for airlines and regulators

For airlines:

• The model offers the chance to link premium cabins to off-terminal services, improving the end-to-end trip.
• It requires precise coordination among the private terminal, airline operations, and ramp teams to align boarding cut-offs, bag handling, and last calls.
• When it works, the traveler can board last and be seated as doors close—creating a friction-free ending to a tight schedule.

For regulators and border agencies:

• Private terminals must comply with national security and immigration rules; priority access does not change the need for proper checks.
• Programs usually face added audits and technology requirements.
• Biometric identity checks are becoming common and can speed flows while maintaining verification.
• Agencies stress that premium access cannot override immigration laws or grant special entry rights—the promise is speed and predictability, not special treatment.

Market context and competitive landscape

This moment recalls the early days of premium lounges, when only a few airports offered a true step up from the gate. Today, lounges are ubiquitous; the real differentiation is privacy and control. Priority Pass Private aims to raise that bar by coordinating private suites, transfers, and fast-track border checks into a single chain.

Existing players and examples:

• Heathrow VIP — long-serving facility for royalty, heads of state, and high-end travelers.
• Fattal VIP Terminal — off-terminal experience in Israel.
• PS — strong base at LAX and Atlanta, with expansion plans.
• Priority Pass Private aims to stitch a global network through banking partners and win loyalty from frequent travelers who want a consistent, invite-only experience.

If the network scales, a client flying from Zurich → Singapore → Los Angeles could expect a consistent private-terminal experience across those cities.

How to gain access and what to expect

• Eligibility is determined by partner institutions, typically tied to private banking status or top-tier wealth management programs.
• Invited guests are directed to a concierge team to handle reservations, flight coordination, and special needs.
• Collinson encourages partners to manage demand carefully, since capacity is limited and overbooking would undermine the promise of quiet, controlled spaces.

Readers seeking official details about participating airports and coverage can find program information at Priority Pass and partner sites, including:
– Priority Pass
– Collinson
– PS
– Heathrow VIP
– Fattal VIP Terminal

Collinson says more cities will come online through 2026, with new sites in Asia and North America to follow.

The stakes are high because the experience touches the most sensitive parts of a trip—security and immigration. Get those steps right, and a long-haul day feels shorter and calmer. Get them wrong, and even luxury perks won’t help.

The most watched measures will be time saved and the confidence that every step will run on schedule. Early indications show Priority Pass Private promises privacy, speed, and predictability inside private terminals—giving a slice of the private jet experience to commercial flyers who meet the invite-only bar.